Why Use INNOVO
Planetary Impact in Carbon Reduction
INNOVO finances, builds, and operates large clean-tech projects world-wide driving our mission of halving carbon emissions by 2030

What is Profitable Net Zero?


Profitable Net Zero is our approach to achieving true emissions reduction—without passing the cost onto businesses or the public. We adapt existing and emerging clean technologies to industrial scale, using them not only to eliminate future emissions but to actively reduce greenhouse gases already in the atmosphere—all while generating a profit for operators and investors.

Instead of costly retrofits or disruptive overhauls, our self-financed projects integrate seamlessly into existing infrastructure. By transforming CO₂ into valuable products—such as advanced fertilizers, fish feed, and even clean fuel additives—we turn emissions into assets rather than liabilities.

This is the natural evolution of clean tech. Just as solar and wind became profitable solutions over the past 30 years, today's breakthrough technologies offer scalable, financially viable alternatives across multiple sectors. INNOVO is leading this movement—financing, deploying, and operating a wide range of these solutions through Profitable Net Zero partnerships, with a singular mission: halving global emissions by 2030.


Contact Us

Mission Statement

"At INNOVO, we believe that halving global greenhouse gas emissions by 2030 is not just achievable—it’s profitable. Leveraging existing and emerging technologies at industrial scale, we implement solutions that not only prevent future emissions but actively reduce those already in the atmosphere. Our model is built for impact and profitability: we finance, deploy, and operate these systems at no cost to companies or the public, creating measurable environmental gains and strong returns for our partners."

Martin Kelly

Martin Kelly

Founder & Chair, INNOVO
Our Key Solutions

Making substantial gains by 2030 with focus on key areas

According to many studies, while CO2 is everyone's problem, there are core areas that can provide the most notable and expedient gains in reducing carbon emissions.

Frequently Asked Question

You know your business. And you can control that, but you have less control over all the suppliers you have. INNOVO can network you with like-minded companies that are not only reducing carbon but actively looking to make a bigger difference.

Words to live by

David Attenborough

“We really need to kick the carbon habit and stop making our energy from burning things. Climate change is also really important. You can wreck one rainforest then move, drain one area of resources and move to another, but climate change is global.”

David Attenborough

Broadcaster, Historian, Author
Heading layer
Elon Musk

“We're running the most dangerous experiment in history right now, which is to see how much carbon dioxide the atmosphere...can handle before there is an environmental catastrophe”

Elon Musk

Entrepreneur, CEO
Leonardo DiCaprio

“This is not a partisan debate; it is a human one. Clean air and water, and a livable climate are inalienable human rights. And solving this crisis is not a question of politics. It is our moral obligation. ”

Leonardo DiCaprio

American Actor
Jane Goodall

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make. ”

Jane Goodall

English primatologist and anthropologist
Bill Gates

“By the time we see that climate change is really bad, your ability to fix it is extremely limited… The carbon gets up there, but the heating effect is delayed. And then the effect of that heat on the species and ecosystem is delayed. That means that even when you turn virtuous, things are actually going to get worse for quite a while. ”

Bill Gates

American business magnate, philanthropist
Ban Ki-moon

“Climate change is destroying our path to sustainability. Ours is a world of looming challenges and increasingly limited resources. Sustainable development offers the best chance to adjust our course.”

Ban Ki-moon

8th Secretary-General of the United Nations
next arrow
previous arrow
PlayPause

News & Updates

Press Release:

  • Net Zero Data Center Alliance Forms to Pioneer Sustainable Data Infrastructure
  • Newsletter:

  • What's Happening @ INNOVO - March 2025
  • News Article:

  • INNOVO New Technologies

  • Find more News & Updates HERE